Power Play is a consulting agency specializing in esports and gaming. In today’s media world, interactivity and play are essential aspects of everyday life. Now, organizations in every sector are looking to adapt and reinvent themselves. Whether on air, on campus, or in person, gaming and esports are the future of entertainment. We're here to help you be a part of it.



Power Play is led by a team of accomplished professionals with decades of experience in gaming, technology, and esports. Now, we’re helping companies find their own place in these sectors. We know how to ask crucial questions about strategy, design the best possible solutions, and implement them in ways that position organizations for long-term success. We have experience with a range of clients, from public companies to venture capital firms and lean startups.

consulting esports games
Asi Burak
CEO, Co-founder

Asi is a veteran of the videogame and technology industries, and an award-winning executive producer and designer. From 2010 to 2015 he served as the Executive Director of the highly influential industry organization Games for Change, producer of the largest industry-facing gaming event in NYC, the Games for Change festival.  He served as a strategic advisor to organizations like EON Productions (producer of the James Bond films), Newsweek, and McCann Erickson, helping guide the strategic use of games to further brand engagement.

consutling esports games
Raanan Gabriel

Raanan is an international designer and creative director.  While he served as VP Creative Production at McCann Erickson, he had launched a new digital department that won multi-million dollar accounts including: MasterCard, The Home Depot, GM and Diageo. Raanan joined McCann after it acquired his design studio Blue-Goo, which he ran between 2006-2009. Blue-Goo served a range of leading brands, such as Vodafone, Audi, Siemens and Russian Standard. He brings to Power Play deep experience in the development and evolution

of brands.

consulting esports games
Will Partin
Head of Research

Will worked for GoodGame Agency, a leading esports talent agency that was acquired by Twitch in 2014. He collaborated with partners including Blizzard, Monster Energy, and Microsoft to bring tournaments to PAX East, PAX West, and SXSW, in addition to implementing social media strategies for GoodGame’s in-house brands, Evil Geniuses and Alliance. An active writer, Will’s essays on gaming have been published in The Atlantic and Rolling Stone. He is also a PhD candidate in Communication at the University of North Carolina.

consulting esports games
Bruce Hack

Bruce was a principal in the creation of Activision Blizzard, the world’s largest videogame company, and served as its Vice Chairman. Prior, he was CEO of Vivendi Games, the developer and operator of numerous franchises including Blizzard’s World of Warcraft, the world’s largest subscription-based online game. Previously, he was Vice Chairman of Universal Music Group, the world’s largest music company, and CFO of Universal Studios. He is a Director on public and private boards including Technicolor (TCH), MiMedx Group (MDXG) and numerous early/mid stage online and mobile firms.

consulting esports games
Soraya Darabi

Soraya is a trailblazing authority on digital consumerism. At The New York Times, she became the newspaper’s first-ever Manager of Digital Partnerships and Social Media. She shaped NYT’s pioneering digital and social media strategies, and Fast Company featured her on the cover of their “Most Creative People in Business” issue. Darabi served as product lead for drop.io (acquired by Facebook), then co-founded Foodspotting (acquired by Open Table). Most recently she co-founded Zady.com to empower customers to take a deeper look into how and where their clothes are made.​



Guide your organization into gaming or esports with a specific vision and plan

Development of unique esports and gaming formats for linear or online broadcasting

Launch strategy, implementation, troubleshooting and business development

Guide your institution through the creation of an educational, career training, or research curricula

Videogames, mobile, esports, VR/AR, neurogames and more

Evaluate or advise angel, venture capital, mergers and acquisitions, and public transactions


In 2015, we partnered with Madison Square Garden to help bring the North American League of Legends Championship Series to one of the most famous sporting arenas in the country. Power Play facilitated the negotiations between League of Legends publisher Riot Games and MSG, teaching each company the other’s language and assuaging any lingering doubts to ensure that both companies were set up for success.

In the end, MSG and Riot sold 20,000 tickets in less than 24 hours, guaranteeing a packed arena and a legendary esports event.

Tribeca Games eSports (Power Play)

Power Play worked with Tribeca Enterprises to conceptualize, plan, and execute a new strategic initiative: Tribeca Games. As a compliment to the organization's world-famous Tribeca Film Festival, we guided the design and implementation of the inaugural Tribeca Games Festival in April 2017. It featured headlining speakers Hideo Kojima, Ken Levine, and Sam Lake, earning 403 million press impressions and 577,000 minutes on Twitch.

Tribeca Games eSports (Power Play)

Power Play leads Titling Point’s business development efforts with game developers worldwide, media brands and other industry contacts, from initial contact to deal signing. Tilting Point equips talented independent game developers with unsurpassed publishing services in order to succeed in the competitive mobile games market.

Tribeca Games eSports (Power Play)

We currently advise Events DC, the official convention and sports authority for Washington, DC on its esports efforts. Our collaboration led to the sponsorship of NRG, a leading esports team, and the development of a multi-year plan that identifies opportunities in the esports industry. The project aims to leverage Events DC’s venues and cultural assets for the economic benefits of the District.

Tribeca Games eSports (Power Play)

Together with our partners at Game Enders and Skoltech (the Skolkovo Institute of Science and Technology), we’re launching a first-of-its-kind esports academy in Russia. The academy project was publicly announced at Moscow’s Start Up Village in May 2017. The academy will train e-athletes utilizing top-notch facilities, coaches and technology, in addition to having an embedded research and academic layer.

Tribeca Games eSports (Power Play)
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